With the evolution of the digital age, tools were built to help us easily communicate with each other, removing many of the frictions that have been seen as a barrier to stay connected. These applications enabled us to stay in touch with more people at the same time, reinforcing behaviours that seek to find shortcuts to stay connected.
As a result, the instinctive habit of sharing images or videos that many rely on to become relevant has impacted a generation of many with unrefined social skills, and more importantly, lowered the quality of their interpersonal communication, leading to poor relationships.
Storytelling is a much better way to build connections and engagement.
As humans, we’ve been drawn to stories since our very existence. From early etching on cave walls to modern day movies that allow us to imagine and experience the narratives of conflicts and resolutions.
Storytelling makes us experience information, as opposed to just consuming it. It offers our imagination an opportunity to immerse into content, allowing us to digest the problem while engaging our minds through the antagonist’s decision making process to the resulting resolution. Storytelling naturally draws people in, and the stronger communicators are even able to engage their audience on a more personal level, influencing decision making.
Just as importantly, Storytelling focuses on using narratives to deliver the information. The art and skill set in understand and creating these narratives is a fundamental literacy skill, and becoming much more important within the last decade.
Be an ally, friends don’t let friends suck at Storytelling.